Facebook PMD Unified Announces Updates To Social Operating Platform

Marketing cloud technology provider Unified Tuesday announced a host of upgrades to its Social Operating Platform, as well as the addition of PC manufacturer and new Motorola parent Lenovo as its 500th customer.

UnifiedSOPDashboardMarketing cloud technology provider Unified Tuesday announced a host of upgrades to its Social Operating Platform, as well as the addition of PC manufacturer and new Motorola parent Lenovo as its 500th customer.

Unified Co-­Founder and Chief Product Officer Jason Beckerman said in an interview with AllFacebook:

Any Facebook, Twitter, or Linkedin Preferred Marketing Developer can be seamlessly plugged in. Any publishing tool that a brand or agency is using can be plugged in. No integration work has to be done.

Improvements to Unified’s SOP include:

  • A dashboard (pictured above) with one-click access to seven applications covering insights, content, and advertising, all of which can be accessed by brands’ creative agencies, media agencies, or technology partners, giving them all real-time access to social marketing data.
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