UK Partnership To Bring YouTube To More TVs

By Megan O'Neill 

Thanks to a new deal between Google and UK satellite television operator Freesat, UK television viewers will be able to tune into a dedicated YouTube television channel by the end of next month.

The channel, which Katherine Rushton of The Telegraph describes as “a full-blown YouTube television channel,” will allow Freestat customers to watch YouTube content via the main television programming guide.  The YouTube application on Freesat is built on HTML5, to offer a fully interactive viewing experience, optimized for TV.

UK viewers have previously been able to access YouTube on their TV sets via connected-TVs, Apple TV and similar services, but this is the first time the services has been made available directly via a free to air TV service in the UK.

Emma Scott, Freesat’s Managing Director said in a press release, “In just four years we have established ourselves as a real challenger and genuine alternative to pay-TV.  In that time we’ve delivered choice and quality, subscription free…We’re now delighted to add to our already fantastic customer offering with YouTube.  They join Freestat at a time of rapid growth for our business and will offer our viewers an exclusive, first view of their latest version – previously unseen on free to air TV in the UK.”

YouTube Product Marketing Manager, Peter Sherman, said, “We’re happy to be working with Freesat so that Freesat users can now access YouTube from the platform.  Our creator community is developing quality content that will delight and inspire viewers and we’re pleased to be able to bring it to people in new ways.”

Megan O’Neill is the resident web video expert here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.