Twitvid has made a name for itself as one of the biggest repositories of videos shared on Twitter, second only to YouTube, with over 40 million monthly views and over 12 million unique viewers. However, starting today Twitvid is going from repository to social destination with a major facelift that takes the service to a whole new level.
Previously, Twitvid’s main purpose was to make it easier for people to share video on Twitter. You can think of them as the video version of Twitpic. For the most part, Twitvid hosted the videos but they were viewed, for the most part, from Twitter.com. Now they are looking to become a destination site where viewers will actually come to watch and share their favorite online videos from all over the web.
Twitvid CEO Mo Adham spoke to Andy Plesser of Beet.TV (interview embedded below) and told him, “The way the service has been used [until now] was mostly for people to capture and share clips of video from their devices or they could upload them from their own computers. What we’re doing next is we’re letting people share videos from all around the Web.” Now, instead of just sharing their own videos, Twitvid users will be able to share a mix of their own videos, YouTube videos and Vimeo videos, and even live stream videos on their own profiles on Twitvid. People can follow your profile to see what videos you are posting and what you’ve got to say about them.
Adham calls the new iteration of the service “a social video network.” Twitvid has become a social place where you can follow different channels of content and get one single feed of just video. Twitvid hopes to help people build followings for their own, online video content streams. Streams can be browsed via a menu on Twitvid.com that breaks content down into categories like Music, Comedy, News & Politics and more.
Check out Beet.TV’s interview with Adham below to find out more about the service and see a brief demo. What’s your take on the new Twitvid?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.