Billed as a way to give you “even more control over the content you see on Twitter by letting you remove a user’s content from key parts of your Twitter experience”, the mute button will be available on Twitter.com, as well as iOS and Android devices, and here’s how it works:
In the same way you can turn on device notifications so you never miss a Tweet from your favorite users, you can now mute users you’d like to hear from less. Muting a user on Twitter means their Tweets and Retweets will no longer be visible in your home timeline, and you will no longer receive push or SMS notifications from that user. The muted user will still be able to fave, reply to, and retweet your Tweets; you just won’t see any of that activity in your timeline. The muted user will not know that you’ve muted them, and of course you can unmute at any time.
To mute a user from a Tweet on your iOS or Android device or on Twitter for web tap more and then mute @username. To mute someone from their profile page, tap the gear icon on the page and choose mute @username.
Here’s how it looks in the wild:
Unless I’m missing something, it appears that a mute is permanent. That is, until you unmute. Which is kind of like a soft block, isn’t it? No word on whether you can chose a time period or anything like that, as you can on the various third party Twitter apps that support a mute, which seems a bit harsh.
So, let’s all braces ourselves for a lot of wondering where so-and-so disappeared to and then realising, years later, that you muted them.
No doubt we’ll no more soon. In the meantime, the mute feature will be rolling out in the weeks to come.