Twitter's Latest Experiment: The Mute Button

Twitter's Latest Experiment: The Mute Button

By its own admission Twitter experiments with at least one new feature each and every day (recent highlights have included a significant engagement metric and a new signup process) and while most of these are simply that – experiments – some do move out of the beta process and become system-wide.

One of Twitter’s latest ventures is a tool that’s long been part of a number of third-party Twitter apps but has never been incorporated within Twitter’s core: a mute button.

As usual, the functionality has been made available to a small subset of users so Twitter can test how it performs (and is received) in the wild.

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