Twitter Dashboard to Shutter Feb. 3

By David Cohen Comment

TwitterDashboard

Twitter is pulling the plug on Twitter Dashboard, the iOS and desktop application it launched last June to help businesses better connect with users.

The social network announced in a series of tweets (embedded below) that Dashboard will be shuttered Feb. 3, adding that it hopes to incorporate some of the app’s features elsewhere within its ecosystem.

Twitter added that scheduled tweets will still be posted, and they can be updated via TweetDeck.

When Dashboard was introduced in June, product and engineering manager Noah Pepper wrote in a blog post:

  • Easily engage with your audience: Create a custom feed to find out what’s being said about your business. (Chances are there’s more than the mentions you’d normally be notified about!) Use your custom feed to get right to the tweets you want to see first and better engage with your community. For example, if you work at a cafe, you may see a tweet from a customer who has a question about your hours. Or if you’re a boutique owner, you might see a tweet from a potential customer talking about one of your products. The ability to see these tweets at a glance offers endless opportunities for you to connect with customers and potential customers with responses that add value.
  • Tweet when the time is right: Now you can schedule tweets to reach your audience when they’re online and you’re busy doing other things. If you want to edit your scheduled tweets while you’re on the go, you can use the iOS Dashboard app to update your tweet queue.
  • Get tweet ideas and inspiration: Kick-start your creative process with tweet tips geared just for businesses. They can help you start conversations and engage your audience in those moments when you’re not sure what to tweet. For example, if you work at a restaurant, a tip like, “Your team is as unique as your business. Tweet a surprising fact about one of your team members,” might remind you to share some recent recognition your chef received. Or, if you’re an interior designer, seeing, “Share the love. Like and retweet kind words from your customers,” might prompt you to retweet a customer’s excited reaction to one of your recent projects.

Readers: Did any of you use Twitter Dashboard? What are your thoughts on its demise?

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