Do TV Ads Drive Facebook, Twitter Engagement? (Study)
One out of every five engagements with brands on Facebook and Twitter is driven by television advertising, according to a new study from media giant Turner and data science and media technology company 4C.
One out of every five engagements with brands on Facebook and Twitter is driven by television advertising, according to a new study from media giant Turner and data science and media technology company 4C, a Facebook Marketing Partner.
Turner and 4C studied 26 brands from several different verticals, using 4C’s TV ad occurrence data, Nielsen National People Meter ratings, other data from Nielsen and public social engagement on Facebook (posts, likes, comments) and Twitter (brand mentions, retweets). Its major findings were:
- One out of every five social media brand engagements was driven by television advertising: 18 percent came from TV, and one-half of 3 percent came from TV and sfocial.
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