Tumblr Puts Personalization Back Into Social Profiles

Customization part of what makes Tumblr so visually rich. And now, that customization is possible on the mobile app too.

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Social websites have been moving away from page customization since the beginning of the Facebook era. Many sites prefer to showcase a clean, white interface with only a profile picture and/or banner picture at the top. Gone are the flashing MySpace pages and the automatic music on Bebo pages. But an element of that style has manifested itself on Tumblr. And now, it’s going to manifest in the mobile app too.

The decision to allow user-profile customization came directly from Tumblr founder and CEO David Karp.

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