Privacy Groups Take Aim at Facebook’s Tracking of Users’ Outside Browsing

By David Cohen 

AdPreferences650Facebook’s announcement last month that it will include data from non-Facebook websites and applications in its ad preferences tool did not sit well with two privacy advocacy groups.

Bloomberg reported that European Consumer Organization Senior Legal Officer Kostas Rossoglou and Center for Digital Democracy Executive Director Jeff Chester sent a letter to the Federal Trade Commission, announcing their formation of the Trans Atlantic Consumer Dialogue and calling on the agency to launch a probe of the social network’s practices.

Rossoglou and Chester said in their letter to FTC Chairwoman Edith Ramirez:

We are writing to express deep alarm.

The letter from the Trans Atlantic Consumer Dialogue also urged the FTC to force Facebook to halt its tracking of users’ browsing activity on other sites if the agency found that the social network had violated the existing privacy agreement between the two parties, Bloomberg reported.

Facebook Manager, Public Policy and Communications Jodi Seth told Bloomberg the company would not comment on a letter it had not seen.

Readers: How will the FTC respond?