Many businesses make an effort to be active and involved on social media. But information-sharing and interactivity with users does not go far enough. Tracking data and its effectiveness across channels is crucial to examining and altering activity levels and success strategies.
Traffic, the relevance and quality of content, voice, community size, engagement and sentiment can be tracked with measurable data and channel specific tools. Dashboards let you measure data from multiple sites at once. Aggregators are great for discovering Internet trends.
In addition to measuring the success of your social media profiles, other tools let you measure data such as click-through rates, when most of your followers are online and more. Infographicworld.com created the following infographic to break down what you should be measuring, the most useful tools and the capabilities of each.