It’s only been 100 days since Vine first appeared on Twitter and users are already sending out 5 Vine videos every second. Video technology company Unruly analyzed 10 million Vines over a one-month period to better understand the sharing patterns surrounding Twitter’s new mobile video app. The study showed that good things come in short, repetitive packages.
During the sample period, the largest number of Vine tweets (19,667) appeared on Monday, April 15 between 3 and 4pm EDT, just after the Boston Marathon explosions. Typically, weekends were the most popular time to tweet a Vine video, with most of the activity occurring between 10:00 and 11:00 a.m. EDT. The analysts found that there was more activity on weekends than on all of the other weekdays combined.
One Direction’s Harry Styles had the most-shared Vine, which was tweeted more than 47,000 times. Most of the top 100 videos generated significantly fewer shares than this, the study found. Among the other top Vine videos in the same time frame, 433 of them had more than 500 tweets, 176 had more than 1,000 tweets, and 51 had more than 2,000 tweets.
Brands are also getting the hang of the medium, as 4 percent of the top 100 tracked Vines were branded content. It seems like a small number, but Unruly has done a similar analysis for viral videos on sites like YouTube and in these top 100 lists, only 1 percent of the content is branded, the company said.
See the top 20 Vines below and the top 100 here.
|1||Harry Styles||Emo’s getting ready||47,894||http://vine.co/v/btBiEqQpgeU|
|2||Doug||Boston Marathon news||39,546||http://vine.co/v/bFdt5uwg6JZ|
|3||Harry Styles||Running and getting swooped at||33,757||http://vine.co/v/bUn7ddg2j9r|
|4||Lou Teasdale||Clickin clubbing||25,146||http://vine.co/v/btbFIFKh9qX|
|6||TylerTheCreator||Real Harlem Shake||12,573||http://vine.co/v/bDFIMdrr6BK|
|7||Mike Carroll||FBI agent climbing||11,015||http://vine.co/v/bU6YvrOvnvx|
|8||Mike Lerner||That’s a lot of phones||7,515||http://vine.co/v/bUMaEpnnjLn|
|9||The Wolverine||Movie Teaser||7,312||http://vine.co/v/bDExaiMjJ1F|
|10||Will Sasso||I Will Always Love You||7,076||http://vine.co/v/bgep05eMY3l|
|11||Lou Teasdale||Happy Birthday Tour||6,751||http://vine.co/v/bDMMiIjLVq0|
|13||Wiz Khalifa||Best mom ever||6,121||http://vine.co/v/bFqbzzH2zmD|
|14||Lou Teasdale||Me and Niall tour bus||5,525||http://vine.co/v/bDbuFEZd1BX|
|15||Wiz Khalifa||Im finna teleport||5,403||http://vine.co/v/btlIn0b067x|
|17||Darren Criss||Principal’s office||4,629||http://vine.co/v/bTKiUUpZJFd|
|18||Darren Criss||Blaine on tour||4,290||http://vine.co/v/bPF6rA5bjpL|
|19||Kellin Quinn||Me getting naked||4,142||http://vine.co/v/bjj6erPUPEa|
|20||Marlo Meekins||MarLo Meekins’s post||3,972||http://vine.co/v/b623zdwVuJB|