The destination for all things fabulous now has a managing editor: David Caplan assumed the post for TooFab.com, which was launched by TMZ in April to cover “about celebrity, stardom, and the trappings of life that comes with it.”
Caplan had been senior editor at People, overseeing, managing, and editing news and gossip section Scoop. He also served as a staff editor for People, and Caplan previously worked with VH1 News, Star Magazine, Women’s Wear Daily, Time Inc. Custom Publishing, and Shoot.
TMZ parent Telepictures Productions president Hilary Estey McLoughlin said:
We are thrilled to add TooFab.com to our expanding digital portfolio and to have David Caplan bring his track record and experience to the site. TooFab.com will serve as an exclusive portal to the fabulous lives of celebrities, and we look forward to fostering this unique brand and providing a fabulous destination for advertisers under Caplan’s leadership.
I am so excited to join TooFab.com and help shape the voice, content, and user experience for this new brand. Drawing on my background in celebrity and fashion journalism, as well as relationships with celebrities themselves, allows us to develop TooFab.com into the ultimate resource for all things fabulous, while giving users the access and information they’re craving.