To introduce “Here Comes Honey Boo Boo” and other American television classics to our neighbors across the Pond, Discovery Networks is running a cross-platform campaign at the launch of the TLC entertainment channel in the UK.
The network is showing previews of its hit shows on Facebook and mobile apps within the SupersonicAds network. Players will have the option to watch a full 30-second TLC video in exchange for virtual currency and can also click through to the website. See a demo here.
Games that will run the ads include Candy Crush Saga, which is currently ranked number one on Facebook, and Bubble Witch Saga, which is made by King.com. King recently passed Zynga to become the largest social gaming company. Other games include Lost Legacy, Fashion Designer, Jewel kingdom, Cafe Life, and Jewels of the Amazon.
Entertainment verticals that use the “BrandConnect” branded videos to reach their audiences typically have a 90 percent video completion rate and an organic click-through rate of 20 percent or more, according to SupersonicAds.
This campaign is aimed at TLC’s core demographic in the UK: women between the ages of 25 and 54 who have yet to experience outspoken redneck children and women who are addicted to eating cat hair.