Tigerlily Adds Insights To Facebook Marketing Mix

By David Cohen 

Facebook marketing application platform Tigerlily is adding analytics to its bouquet, announcing the addition of its Insights solution to its Social Marketing Platform.

Tigerlily said Insights will launch with page analytics including reach, insights about Facebook users that are being reached, and typical engagement numbers (likes, comments, shares, posts by fans, video views, responses to events).

The new Insights tools will also enable Tigerlily users to analyze their distribution between organic, earned, and paid media, and the Facebook Preferred Marketing Developer said it will add features over the next few weeks geared toward post and moderation performance. CEO Matthieu Chéreau added:

The Insights release is a major step in Tigerlily’s growth. We focused on creating a product that gives deeper and more actionable statistics than Facebook to offer accurate and key data to our clients.