As part of YouTube’s initiative to launch upwards of one hundred new, professionally-produced content channels we’ve seen all sorts of celebrities and brands jumping on the YouTube bandwagon in niches from action sports to style and everything in between. This July, @radical.media will launch something a little different—a new original content channel on YouTube designed to stimulate, challenge and “change your mind.”
@radical.media is known for producing such viral content as Demi Lovato’s MTV documentary, Sting’s ‘Appumentary,’ Oprah’s Master Class and more. They’re hoping to bring the same success to their new YouTube channel, THNKR, which is set to launch July 2 with four distinct shows, which have been described as follows:
“BOOKD, a bi-weekly series telling 7-minute stories of seminal books and their cultural influences through interviews with luminary thinkers, surprising celebrities, and other influencers in various fields.
“EPIPHANY, a daily, 5-minute studio series where thought-leaders across all disciplines reveal the innovative, the improbable, and the unexpected of their worlds.
“PODIUM, a bi-weekly series on the art of speechmaking; from historic political speeches, to contemporary commencement addresses, to wedding toasts – the series explores the best, including ‘how-to’ content.
“PRODIGES, a bi-weekly series showcasing day-in-the-life verite and interviews about one exceptionally gifted individual.”
Check out the video below for a sneak peak:
Justin Wilkes, Executive Vide President of Media + Entertainment at @radical.media says, “THNKR was born out of a desire to connect inspiring people, places and ideas to one another. And while YouTube represents the newest frontier for the interactive exchange of these ideas, we believe that the audience, like always, will want to cut past the clutter and engage in the most interesting and entertaining types of content. It’s going to be all of our jobs as producers-turned-network programmers to serve that up as quickly as it’s being consumed.”
Do you look forward to checking out any of the shows on THNKR when they launch this July? Feel free to share your thoughts in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.