The Weather Channel Adds Local Alerts From National Weather Service To Facebook App My Friends’ Weather

By David Cohen 

Local weather alerts from the National Weather Service will now be incorporated into the My Friends’ Weather application from The Weather Channel, as a new extension to the app launched Wednesday.

My Friends’ Weather launched in July, and the app allows users who connect their Facebook accounts with via open graph to see if any of their friends are affected by the website’s Breaking Now alerts, which are displayed as a red bar across the top of the page. They can then share those updates with potentially affected friends, along with comments.

Users can share severe weather alerts through Twitter and Facebook, as well as adding love or ugh when sharing with their Facebook friends, and they can see what other Facebook users are saying about the weather conditions.

With the launch of the extension Wednesday, users can now see lists of friends who might be affected by NWS alerts in their areas, and message them directly via that page or the app, including the use of a “mention tagging” feature to send the alert to up to 10 friends simultaneously.

Launch partner Travelers will continue to provide risk-mitigation resources for My Friends’ Weather and storm-coverage pages, as well as information on the recovery process once the weather event has passed. Vice President Mike Finnerty said:

We are building a service that lets you connect with the people you care most about, based on the severe weather they might be experiencing in their locations, to help them prepare and let them know you’re thinking about them. My Friends’ Weather is yet another way continues to deliver the world’s most personally relevant weather experience to our users.

Travelers Executive VP of Marketing and Communications Lisa Caputo added:

Travelers is pleased to continue our relationship with TWC and provide our weather-related preparation strategies to help users’ friends and colleagues prepare their homes and businesses for severe weather and recover from storm effects. At Travelers, we’ve gained experience over our history to identify effective steps in preparing for severe weather. This effort helps us to broadly share that knowledge to increase public awareness and provide community support.

Readers: Have you tried out My Friends’ Weather yet?