Facebook Open Graph Powers The Weather Channel's My Friends' Weather App

Basic-cable network The Weather Channel is testing out Facebook’s open graph climate, teaming up with insurance firm The Travelers Cos. on the My Friends’ Weather application.

Basic-cable network The Weather Channel is testing out Facebook’s open graph climate, teaming up with insurance firm The Travelers Cos. on the My Friends’ Weather application.

Users who connect their Facebook accounts with weather.com via open graph will see if any of their friends are affected by the website’s Breaking Now alerts, which will be displayed as a red bar across the top of the page. They can then share those updates with potentially affected friends, along with comments.

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