The Force Is Strong With These Brands: A Look at Top #StarWars Social Posts
Many brands capitalized on the buzz surrounding the film.
More than 53 million people were talking about Star Wars: The Force Awakens on Facebook (and countless more on other social channels).
Many brands also capitalized on the buzz surrounding the film. Unmetric has been tracking the most popular branded Star Wars posts, based on the company’s proprietary Engagement Score.
Lux Narayan, Unmetric’s CEO, talked about how brands can really see success with the right kind of topical marketing around a super popular film like Star Wars:
Movie franchises like Star Wars whose popularity transcend cultures and continents can command attention and engagement with all types of content.
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