How Do Facebook Users Post About Thanksgiving, Black Friday?

Facebook began wrapping up the short work week by sharing some statistics on how its users post about Thanksgiving and Black Friday.

Facebook began wrapping up the short work week by sharing some statistics on how its users post about Thanksgiving and Black Friday.

According to the social network, based on internal data from November and December 2012:

  • Most users post about Thanksgiving and Black Friday during the two days before and the two days after Thanksgiving Day.
  • More than two-thirds of users who post about Thanksgiving and Black Friday are female.
  • About one in six Facebook user posts related to Black Friday mentioned specific retail stores.
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