Take the Black Eye Out of Black Friday -- Avoid the Chaos

Unlike the primitive nature associated with Black Friday– stampedes, trampling, and general chaos– modern technological advances such as QR codes, apps, and tablets have given retailers the opportunity to accommodate shoppers from multiple mediums to leave Black Friday without a black eye. A survey conducted by the National Retail Federation revealed that social media and modern technology will play an especially significant role in holiday shopping this year, which gives shoppers the upper hand in finding the best deal available while also avoiding as much of the chaos as possible.

Half of smartphone owners surveyed reported intentions to use their devices for upcoming holiday purchases, whether in the form of accessing the Internet through the device or utilizing newly released apps to shop around for the best deal and navigate the store with interactive maps.

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