Survey: 56% of U.S. Consumers Have Abandoned a Mobile Transaction
A new study from Jumio examines why users abandon their mobile shopping carts before making a purchase or opening an account.
Jumio, an identity management and credentials company, has released the results of its latest Mobile Consumer Insights study, which is a follow-up to its 2013 study of the same name.
Conducted online by Harris Interactive, the study measured purchase abandonment rates among 2,019 U.S adults aged 18-and-up, and found 56 percent of smartphone owners have abandoned a mobile transaction. This is a decrease from 2013, when 66 percent of respondents said they had failed to complete a transaction due to issues during the checkout process.
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