The crowded Facebook analytics field welcomed a new entry from data visualization company SumAll, SumAll Social Metrics, which combines transactional, social, and Web traffic in one software-as-a-service environment, on a single dashboard.
SumAll Social Metrics integrates data from sources including Facebook, Twitter, Google Analytics, eBay, PayPal, Shopify, BigCommerce, and Magento, and the interactive charts it generates can be viewed via Web browser, tablet, or mobile phone.
Users can see their full social histories, updated in real-time, and use the dashboard to segment the data to fit their needs, by geography, demographics, and actions including page views and clicks.
SumAll CEO Dane Atkinson said:
It’s all about having access to all your data side-by-side so social marketers can see the clear links between fans and followers, your website traffic, and sales data. The new Social Metrics tool lets SumAll users see if their social traffic converts to new users and new revenue by tracking data interactions, which they can then use to make actionable insights and more profitable decisions.
SumAll was created to democratize data. We had a vision to make data beautiful, affordable, and accessible for all. For too long, powerful business intelligence tools have been costly, hard to integrate, and require training to use. SumAll changes all that.