Facebook Storefront Vendor Launches One-Item Store: Steve Jobs' Biography

StoreYa, a Facebook version of the commerce platform Magento, came up with a novel way to draw attention to itself and benefit charity at the same time.

StoreYa, a Facebook version of the commerce platform Magento, came up with a novel way to draw attention to itself and benefit charity at the same time.

The Tel Aviv-based developer launched a Facebook store of its own to sell copies of Steve Jobs, the biography of the late Apple co-founder, by Walter Issacson. Revenue from book sales will go toward cancer research.

As for stores using StoreYa to sell items besides the Jobs biography, features include:

  • One-click import of inventory from e-commerce storefronts set up with the Magento platform;
  • Manual adding and editing of products;
  • An analytics dashboard;
  • Support for more than 30 currencies;
  • Integration of like, share, and comment; and
  • Use of merchants’ existing e-commerce channels for sales, returns, and order processing.
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