Facebook Adds Viral Distribution to Public Profiles With No Limits

When Facebook released the Facebook developer platform two years ago, one of the greatest incentives to developing was the viral distribution of applications through application invites. Soon enough, invitations were limited as users began complaining about the massive influx of new application invites and developers began abusing the system.

Now, most applications have anywhere from 2 – 40 daily invites per user. Contrast that with public profiles which now have limitless invites. For example, I just invited over 200 friends to join my page whereas previously I was limited to promoting via Facebook advertisements.