Facebook added a subscribe button to its Live for Facebook Mentions video-streaming feature for celebrities, journalists and public figures.
- More than 60 percent of Live users are from outside of the U.S., including public figures from Brazil, Taiwan and Italy.
- Celebrities who have seen more than 200,000 Facebook users view their live broadcasts include Kevin Hart, Ian Somerhalder and Donald Trump.
- However, those three have a long way to go to catch up with Vin Diesel, as a Live session where he previewed some upcoming film scripts drew more than 1 million live viewers.
Lavrusik and Yang said of the new subscribe button:
As a fan, it’s an exciting experience to be live and in-the-moment with the public figures you care about, and we’ve heard from some people that they’d like a way to be alerted of live broadcasts. Today, we are adding a new subscribe button to the top-right-hand corner of live videos, so fans can choose to get notified when their favorite public figures are using Live.
Readers: Have you ever viewed a live broadcast shared via Live for Facebook Mentions?