STUDY: GOP Facebook Ads Highly Influential For 2012
Social Code has released a first-of-its-kind Facebook advertisement-based study of New Hampshire and Iowa voter reactions to 2012 GOP presidential candidates and popular Republican messages.
With the first primary elections for the 2012 presidential race less than a year away, full-service Facebook agency Social Code is already researching how Facebook advertising can affect actionable results in key demographic markets. At least, when used correctly.
The study specifically targeted voters in New Hampshire and Iowa, where the first primaries will take place. In these states, 69 percent of the population uses Facebook. Voters were shown an advertisement pairing one of the seven leading declared or prospective Republican candidates with one of five common Republican messages, with the option to like the advertisement.
Among the contenders, Sarah Palin received the highest number of likes with both New Hampshire and Iowa Voters, regardless of the message with which her moniker was paired.
According
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