Starbucks Updates Mobile App to Offer a Personalized Experience

With this update, the app’s homepage will present users with personalized offers, and will highlight the song currently playing when the app is being used while in a Starbucks store.

Starbucks announced the launch of its redesigned mobile application on iOS and Android. The update was designed to offer a personalized experience to the more than 17 million customers “who use the Starbucks app regularly.”

With this update, the app’s homepage will present users with personalized offers, and it will highlight the song currently playing when the app is being used while in a Starbucks store.

In addition, users can now track their Stars (part of Starbucks’ rewards program) on an interactive Stars display.

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