Starbucks is promoting its launch of branded ice cream by giving away hundreds of free pints to Facebook users through a new Facebook app called, imaginatively, “Share a Pint of New Starbucks Ice Cream.” The gifting application allows users to send friends (or themselves) a coupon for free ice cream. Free pints and discount coupons are available through July 19.
Each hour, Starbucks is offering 800 coupons for free pints. The free ice cream goes quickly, but if you don’t pounce on the offer in time, there’s the consolation prize of a coupon good for $1.00 off a pint of the new ice cream. The promotion is already very popular, and in my three attempts at grabbing a free pint, I’ve only been able to produce the discount coupon so far.
A few large companies have used free products to successfully promote their brand on Facebook. Late last year, Papa John’s offered new fans a redemption code for a free medium pizza with any online order. Papa John’s added 125,000 fans in one day through a combination of Facebook engagement ads and the free pizza offer. Each Papa John’s fan is now receiving branding information and advertisements in his or her feeds – a great way for companies to stay top of mind with customers through Facebook.