SocialCode, a Facebook Strategic Preferred Marketing Developer, announced Wednesday that the company has hired former Yahoo and Flickr engineer Mike Deerkoski as Chief Technology Officer and Senior Vice President of Engineering.
Before joining SocialCode, Deerkoski was the CTO and Vice President of Engineering with the EAT Club, a Palo Alto, Calif.-based food technology startup. Before that, he was an engineering leader at Yahoo, heading up the Yahoo Ad Serving team and launching Yahoo’s behavioral ad targeting and the Yahoo Ad Network. Additionally, he led the engineering team at Flickr, closing key partnerships with Pinterest and Apple.
SocialCode CEO Laura O’Shaughnessy commented on the hire in a press release:
We depend on leaders like Mike to drive client success through technology vision and execution across our digital advertising and analytics solutions. We’re delighted to have Mike serve as SocialCode’s CTO where he will provide technology leadership to scale SocialCode’s business and deepen our partnerships with the major social platforms.
Deerkoski described what he can bring to SocialCode:
I’m excited to join the SocialCode team, and further its leadership in enabling great brands to use social networks as the core platform to connect with their consumers. The advertising industry is shifting from a classic “cookies and desktop” ad model to one based on a digital identity that follows you across every platform, both Web and app. This is a concept that has been talked about for quite some time, but it is becoming real thanks to SocialCode’s deep integration with APIs from Facebook, Twitter and, now, Instagram.