According to SHIFT, Unmetric’s campaign intelligence, fueled by algorithms and human insights, will provide more value for SHIFT OMC users, allowing them to analyze key social metrics and enhance paid campaigns. SHIFT’s Open Marketing Cloud allows brands to coordinate campaigns on Facebook, Twitter and LinkedIn.
James Borow, Co-Founder and CEO of SHIFT, discussed how the partnership will help brands:
Our goal is to provide brands with a single platform that combines all the data and solutions they need to reach their customer with the right message, at the right time, and Unmetric’s data and capabilities complement that mission. The most valuable insight marketers can gain is knowing when organic content is performing well, so they can boost the content into paid media to maximize the revenue opportunity. Unmetric allows us to provide our clients with the tools they need to seamlessly execute their social advertising campaigns across Facebook, Twitter and LinkedIn.
Unmetric CEO Lakshamanan Naryan also illustrated how the partnership will help:
In today’s social media marketing landscape, brands don’t just need big data, they need actionable data that helps push business objectives forward. Our platform enables brands to achieve this by providing the competitive intelligence needed to make informed and strategic decisions. The partnership with SHIFT Open Marketing Cloud will help brands improve real-time efficiency and spend on their collaborative social advertising campaigns.