Doing this will allow brands to automate social media campaigns to meet goals across Facebook, Twitter and LinkedIn. Acxiom’s technology provides advertisers with the ability to create targeted audience groups while increasing ROI and decreasing the cost per conversion. Marketers will have access to these audiences in SHIFT’s Facebook ads solution and leverage it for existing or new campaigns.
James Borow, the CEO and Co-Founder of SHIFT, commented on this integration in a press release:
We are thrilled to enhance our Open Marketing Cloud with Acxiom’s Audience Operating System. Acxiom’s exclusive audience segments and predictive models give marketers the best targeting possible. When combined with our robust Facebook ads solutions, the platform drives improved ad performance and helps achieve optimal business results. Clients are already experiencing an increase in CTR by more than 300% on campaigns leveraging AOS audience data through our platform.
Acxiom CEO Scott Howe is excited to partner with SHIFT:
We are excited about AOS momentum and the pace at which partnerships are accelerating – sixty to date—which proves AOS’s flexibility to support virtually any application. With SHIFT integrating AOS into its Open Marketing Cloud platform, marketers will gain the enhanced insight and media buying solutions they need to reach their customers successfully and deliver the most effective campaign results.