SPMD SHIFT adds Andrea Wolinetz as VP of Agency Partnerships

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By Justin Lafferty Comment

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SHIFT, a Facebook Strategic Preferred Marketing Developer, announced Tuesday that the company has hired Andrea Wolinetz as Vice President of Agency Partnerships.

Wolinetz, who has nearly a decade of digital marketing experience, will grow SHIFT’s senior-level partnerships with agencies and promote adoption of the SHIFT Open Marketing Cloud. She will be based in SHIFT’s New York office. Most recently, Wolinetz was the Managing Director of Connected Platforms at PHD, where she oversaw the growth and expertise of the company’s offerings in social media, search, mobile and gaming. Some of her clients included Carnival Cruise Lines, HBO and GlaxoSmithKline.

wolinetzJames Borow, SHIFT’s Co-Founder and CEO, welcomed Wolinetz to the company:

Andrea is one of smartest people in digital advertising. Her experience working with agencies and her understanding of the social media landscape will help SHIFT continue to build the best technology for our agency partners.

Wolinetz commented on the hire:

I’ve spent many years helping brands build and execute their marketing programs, in some cases not as efficiently as they could have been due to lack of technology and education. I’m excited to join one of the leaders in the marketing software space and begin to combine my knowledge of the agency world with SHIFT’s tech-driven culture to influence continued adoption and innovation.