Some Advertisers Are Paying Up To $10 Per Follow On Twitter
The Financial Times has some interesting insights into just what advertisers are willing to pay for more followers on Twitter – and they’re not cheap.
As more advertisers sign up for Twitter’s (still) beta ad program, it looks like the competition is getting pretty fierce.
The Financial Times claims that advertisers are paying, on average, between $1 and $4 per new follower, but some, such as car manufacturers, are bidding as high as $10.
When discussing the current state of Twitter’s advertising, Adam Bain, head of revenue, explains that “Twitter the product is five years old, [but] Twitter the business is just slightly over a year old.”
And
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