Facebook Video Ads During Super Bowl XLIX: Pregame, In-Game or Postgame?
With Super Bowl XLIX on tap this Sunday, SocialCode examined how its campaigns featuring Facebook video ads fared during Super Bowl XLVIII
With Super Bowl XLIX on tap this Sunday, SocialCode, a Facebook Strategic Preferred Marketing Developer, examined how its campaigns featuring Facebook video ads fared during Super Bowl XLVIII.
SocialCode analyzed the performances of its campaigns with video ads before, during and after the game, and here’s what it found:
- Pregame: Engagements were markedly high, while reach costs were stable in comparison. Advertisers can achieve big impact and efficiency prior to kickoff.
- During the game: CPMs (cost per thousand impressions) and engagements were relatively flat.
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