Socialbakers June U.S. report: response rate slipping on Facebook

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By Justin Lafferty Comment

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Though T-Mobile is once again the most socially devoted Facebook brand in the U.S., overall response rate from brands dipped by 10 percent over the past month, according to a report by Facebook Preferred Marketing Developer Socialbakers.

In May, the average response rate among top brands was 48 percent. When Socialbakers crunched the numbers for June, that figure dropped to 38 percent. Three of the top brands for response rate were telecom providers — T-Mobile, Straight Talk and AT&T.

Other key insights from the June report:

  • Walmart is still the most-liked page in the U.S.
  • Waggin’ Train Dog Treats led post engagement by a wide margin, with an engagement rate of more than 60 percent.
  • Retail food, with more than 175.6 million fans, is the largest vertical on Facebook, edging out retail stores

Here’s the full June report:

US june-2014-social-marketing-reportImage courtesy of T-Mobile’s Facebook page.

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