Health, Alcohol, Consumer Goods Are The Fastest-Growing Industries On Facebook

By Justin Lafferty 

More companies are putting more importance on having a Facebook presence, but which industries have seen the most growth in terms of pages and fans? Analytics company Socialbakers crunched the numbers from July through September (the third quarter of the year), finding that health and travel were the kinds of Facebook pages being set up the most. Pages regarding health and alcohol saw the greatest gains in terms of fans.

Oddly enough, health, electronics, and alcohol were the pages with the highest fan growth from July through September, with health seeing a 19 percent bump, and alcohol and electronics each growing their fan counts by 13 percent.

For new pages, there were 28 percent more health-related pages, 23 percent more travel pages, 22 percent more ecommerce pages, and 20 percent more finance pages. In terms of gross numbers, fast-moving consumer goods (think soda and toiletries) had the most pages set up in the third quarter, with 533 in that time frame.

Here’s the full graph from Socialbakers, showing the biggest gainers in terms of fan count and new pages:

Readers: Are you surprised by any of these figures?

Graph courtesy of Socialbakers. Image courtesy of Shutterstock.