Social TV: 5 Keys To Successful Hashtags

Social TV: 5 Keys To Successful Hashtags

The popularity of hashtags has grown tremendously since Twitter integrated the social conversation trackers in 2009. Used largely to differentiate and define discussion online, they have taken on new meanings in the world of social media marketing and advertising. In the world of television, hashtags have become vital tools for engaging fans new and old. While some hashtags succeed in engaging viewers and building audiences, others fail.

Drawing on social media analytics insights, we find there are five keys to effective social TV hashtags.

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