Social Media and Macmillan vs. Amazon: A Lost Opportunity
Ami Greko, at the publishing/ social networking blog The New Sleekness, wrote up a smart post today about how Macmillan’s lack of a formal corporate social media strategy made for a lost opportunity to make the most of the debate that arose this weekend. While bloggers, Twitterers, and authors all over were weighing in–often in support of Macmillan–the publisher was not present in social media to take advantage those responses.
Here’s more from Greko:
Unfortunately, since Macmillan doesn’t have an established social media strategy as a corporation, or an official, empowered spokesperson who has spent the time building a respected and trusted presence in this arena, they didn’t have a way to leverage the support, or respond to their detractors.
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