Facebook Details Social Landmarks In 25 Cities Around The World With Check-In Data

By David Cohen 

What do Chicago’s Wrigley Field, Avenue des Champs-Élysées in Paris, and T.G.I. Friday’s in Oslo, Norway, have in common? They were all the top destinations in their respective cities in terms of check-ins on third-party applications using Facebook’s application-programming interface since its August 2010 launch, according to a new post from the social network, Social Landmarks Around the World.

Facebook anonymously aggregated all check-in data from the following cities, excluding transportation hubs such as airports, train stations, and bus stations:

  • Auckland, New Zealand
  • Barcelona, Spain
  • Berlin
  • Buenos Aires, Argentina
  • Chicago
  • Copenhagen, Denmark
  • Delhi, India
  • Dublin
  • Johannesburg
  • London
  • Los Angeles
  • Melbourne, Australia
  • Mexico City
  • Moscow
  • New York
  • Oslo
  • Paris
  • Rome
  • San Francisco
  • Sao Paulo
  • Seoul, South Korea
  • Singapore
  • Stockholm
  • Tokyo
  • Toronto

Facebook went into more detail on its findings in its post:

Among the No. 1-ranked landmarks across the 25 cities:

  • Seven are sports stadiums/arenas
  • Six are public areas: squares/avenues/parks/gardens
  • Two are amusement parks
  • Two are concert arenas
  • Two are shopping-related: shopping centers/malls

Looking deeper into the data, we saw that shopping is popular internationally: Malls and outdoor markets appear within the top 10 landmarks for 19 of 25 cities, including Sao Paolo’s Mercado Municipal, Seoul’s Dongdaeum, and Melbourne’s Queen Victoria market. Amusement parks like Johannesburg’s Gold Reef City, Moscow’s Gorky Park, Copenhagen’s Tivoli Gardens, and Seoul’s Lotte World were among the top 10 places to check-in. Restaurants like the Hard Rock Cafes in Buenos Aires, Delhi and Barcelona, TGI Fridays in Norway, and Bella Paulista Casa de Paes in Sao Paulo were favorites, too.

Cities with warmer climates had more check-ins to outdoors spots, like St. Kilda Beach in Melbourne and the Wynyard Quarter wharf in Auckland, while those with colder climates had more activity in concert halls or bars. Six of Moscow’s 10 most popular slots belong to bars and clubs.

Examining check-ins by season let us uncover some summer trends. Music festivals like the Glastonbury Festival and Lollapalooza appear as top summer check-ins. Sports venues also ranked highly in the U.S., with Los Angeles, Chicago, and San Francisco each featuring stadiums or arenas in their top 10 list. Baseball was also very popular in Tokyo, where the Tokyo Dome beat out its competition. In other cities, soccer, rugby, and cricket venues were popular summer hangouts.

Within individual cities, there were also some interesting comparisons. In New York, the American Museum of Natural History garnered more check-ins than its neighbor across Central Park, the Metropolitan Museum of Art. Rome’s Spanish Steps is one the city’s most social spots, followed by the Trevi Fountain, just 10 minutes away. City architectural treasures and famous green spaces were popular throughout New York, Berlin, London, Rome — and Paris, where the Avenue des Champs-Élysées beat out the famous Eiffel Tower.

To see full-size versions of the graphics below, click on them to enlarge them, or download them here: Social Landmarks Around the World, and Social Landmarks By City.