Social Games See 5x Increase In Revenue Running Offers During Mothers Day
A study from the e-commerce solution and offer provider TrialPay revealed that Mother’s Day led to a five-fold increase in social games revenues as many players filled out offers for flower delivery and more. Generally, game publishers introduce fresh content during holidays and special occasions while presenting time and price sensitive reasons for users to make purchases. With over 40% of the top 50 social games running Mother’s Day promotions, the revenues generated are nothing to smirk at.
Research from Social Gold earlier this year revealed that New Year’s holiday and Valentines day both drove as much as 50% increase in revenue.
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