Social Games Are a Constant Deployment Environment
You're releasing constantly, and with every new version you can be absolutely sure that 100% your users are working on the same version of the software. You can even release a games "sequel" simply as another update. For developers who are coming from the web side this may seem like business as usual, but for those of us coming from "traditional" game development this is a fundamental shift. And at first it seems like a dream come true, but there also isn't a developer I'm speaking with who doesn't have a list of fixes, updates, and features that's far, far out ahead of the actual production time that they have to do the work in.
There’s an old saying that goes something like this: Hidden inside of every blessing is a curse.
And the greatest blessing of Social Game to developers is this: You can deploy any revisions to your game to 100% of your audience at any time.
It’s an incredible amount of freedom compared to how things used to work, and it’s a switch that separates social games from almost every form of game development that’s come before it.
When you compare it to way things used to be, the repercussions are fairly staggering.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in