Snapchat Wants Its MTV, Inks Content and Ad Deal With Viacom

Viacom will also sell Snapchat’s ad inventory, which means television advertisers might see advertising on Snapchat more favorably.

Snapchat is making a steady march toward maturation. While the mobile platform decided not to continue creating original content in-house, Snapchat has added several new publishing partners to Discover, with Viacom as the most recent.

Viacom announced recently the agreement for content production and advertising sales, as well as two new channels on Snapchat Discover: Comedy Central channel for international markets, and an MTV channel for U.S. audiences.

Viacom will also sell Snapchat’s ad inventory, which means television advertisers might see advertising on Snapchat more favorably.

LMBVGdm

The partnership also grants Snapchat expanded access to live events, such as the MTV VMAs and the BET Experience.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in