Smartphone Games Summit 2010: Integrating Branded Content into Smartphone Games

Apple has went from 0 to 200 million devices in a matter of few years as well as the number of apps that have installed – indicating very high engagement across its iOS enabled devices. With 6.5 Billion app installs, the iOS ecosystem has become extremely attractive for developers. Disney/Tapulous’ Andrew Lacy made a presentation on building great apps for these platforms and how to incorporate brands. More after the jump.