Facebook Debuts Photo- And Video-Sharing App Slingshot (Officially This Time)

By David Cohen 

Slingshot650The second application from Facebook Creative Labs, Slingshot, was officially released Tuesday after a brief cameo last week, and what is being billed as the social network’s answer to Snapchat is available for iPhones running iOS 7 via the iTunes App Store, and for Android devices running Jelly Bean and KitKat via Google Play.

Slingshot is a photo- and video-sharing app with a twist: Users will not be able to see “shots” from their friends until they “sling” something back in return.

In a blog post announcing the app’s debut, the Slingshot team wrote:

With Slingshot, we wanted to build something where everybody is a creator and nobody is just a spectator. When everyone participates, there’s less pressure, more creativity, and even the little things in life can turn into awesome shared experiences. This is what Slingshot is all about.

Photos and videos that don’t stick around forever allow for sharing that’s more expressive, raw, and spontaneous. We can connect the same way we like to live: in the moment. We’ve enjoyed using Snapchat to send each other ephemeral messages and expect there to be a variety of apps that explore this new way of sharing. With Slingshot, we saw an opportunity to create something new and different: a space where you can share everyday moments with lots of people at once.

To get started on Slingshot, shoot a photo or video. It can be what you’re up to, who you’re with, or a quick selfie. Add some text and color, then sling it to a bunch of friends. Here’s the deal: Friends won’t be able to see your shot until they sling something back to you. They can then reply with a reaction — or simply swipe your shot away.

Slingshot follows the first effort from Facebook Creative Labs, Paper, which released an extensive update Monday in an effort to rekindle dwindling interest in the iPhone-only app.

Readers: Will you give Slingshot a shot?