Show Me the Best Tweets First: Twitter Wants Timeline to Act Like Facebook's News Feed

Now, users can choose to have an experience that surfaces "the best Tweets" that they've missed, regardless of time, atop timeline.

Twitter announced an update Wednesday morning that could signal the eventual death of the reverse-chronological timeline.

Now, users can choose to have an experience that surfaces “the best Tweets” that they’ve missed, regardless of time, atop timeline. Twitter has been testing a non-chronological timeline, with mixed reviews from users. This is the official rollout for iOS, Android and Web.

Though some users have found the non-chronological timeline a bit confusing, Twitter senior engineering manager Mike Jahr said that it had led to higher amounts of retweets and engagement:

We’ve already seen that people who use this new feature tend to Retweet and Tweet more, creating more live commentary and conversations, which is great for everyone.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in