Sesame Workshop to Sell E-Books from Its Web Site

Sesame Workshop is taking its first steps into the world of e-books, mining its huge backlist of roughly 5,000 titles based on characters from its now 40-year-old children’s show, Sesame Street, and making some available as e-books from its Web site. Five titles are currently up on the Sesame Street site as a kind of preview of what’s to come. They are available for free in-browser reading, but not download.

Of the five titles currently available–including Elmo’s ABC Book and Happy, Healthy Monsters–the most interesting is The Monster at the End of This Book, which features narration in the voice of its main character, Grover, as well as other enhancements, which some of the planned titles will also features.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in