Conan O’Brien’s Team Coco Digital has launched a series of video greeting cards produced exclusively for online fans. The team has developed 25 “F-Cards,” all of which feature Conan O’Brien, host of TBS’s late-night hit CONAN. The F-Cards address such Facebook-specific situations as relationship status changes, photo-tagging, reconnecting with long-lost friends and surviving mass unfriendings. By “Liking” Team Coco, Facebook users have the ability to watch and share these exclusive videos, posting them on the Facebook walls of their friends and family.
Team Coco’s F-Cards represent one of the most ambitious examples yet of Facebook-exclusive viral comedy content by a late-night show. The video messages poke fun at familiar Facebook archetypes, such as the bragging poster, the over-sharing parent and the addicted gamer. The F-Cards can be accessed through Facebook. Additional cards will become available in the coming weeks.
I must admit the F-cards are funny and clever. I am kind of giddy about them; I am laughing. With the recent press about MySpace, Conan does a clever F-card to user’s parents, welcoming them to Facebook by telling them to “go to www.myspace.com.”
“Facebook users have been incredibly supportive of Conan over the past year. We literally wouldn’t be where we are today without them. To show our thanks, we really wanted to give them something special. And by special, we mean something that masquerades as useful but is ultimately totally pointless. We know Facebook users would expect nothing less,” explains John A. Wooden, general manager and executive producer of Team Coco Digital.
O’Brien was recently declared “The King of Social Media” by Fast Company magazine. From Facebook to Twitter, O’Brien’s Twitter account is rapidly approaching 3 million followers.