Interview With Scott Rafer of Lookery
This week I had the opportunity to speak with Scott Rafer of Lookery. Lookery is a social media ad network which launched when the Facebook platform launched. Scott and his business partner began building a basic backend to connect the advertisers and the inventory. In contrast to one of my previous podcasts where the ad network was focused on generating the maximum CPM, Lookery focuses on filling bulk inventory.
In turn this means that their CPMs are closer to the bottom than the top but the bottom line is that they can fill inventory and in a world of limitless inventory, that’s an important role.
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