Scholastic Propels Bookworms Into Social Networkers
Dying to know what book changed Whoopi Goldberg's life? Always wondered what someone in China is reading? Well, there's a new social networking site just for you, courtesy of Scholastic.
Dying to know what book changed Whoopi Goldberg’s life? Always wondered what someone in China is reading? Well, there’s a new social networking site just for you, courtesy of Scholastic.
The book publisher has launched YouAreWhatYouRead.com a social networking site centered on what Scholastic calls, “Bookprints,” the five books that have had the biggest impact on users’ lives.
Call it the book club, gone global, and gone Wi-Fi.
Users build a profile around those five books and can then see how their Bookprints compare with those of users around the world.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in