Rupert Murdoch: Crazy Like a Fox?

Rupert Murdoch’s recent avowals that News Corp. intends to prohibit Google from accessing for free content published on his newspapers’ web sites may seem like an empty threat. After all, Murdoch’s IT people could cut off Google today.

But why simply cut Google off from your content when you can strike a deal with some chump a valued partner who will pay you to cut Google off from your content?

From London’s Financial Times:

Microsoft has had discussions with News Corp over a plan that would involve the media company being paid to “de-index” its news websites from Google, setting the scene for a search engine battle that could offer a ray of light to the newspaper industry.

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